When is Black Friday?
Black Friday is the day after the fourth Thursday in November, so it can fall from 23 to 29 November.
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Black Friday is the day after the fourth Thursday in November, so it can fall from 23 to 29 November.
Quick, clear answers
Black Friday date and countdown
Calendar days and live time
The Black Friday page shows the calendar-day gap as well as a live countdown to midnight at the start of the date.
It follows your local time
Everything is calculated in your browser using your device date and time zone. No personal date is sent to the server.
Sales may start before the date
Retailers often advertise Black Friday Week, but this page counts to the traditional Friday after US Thanksgiving.
History and UK traditions
Black Friday facts and smarter shopping
The date is predictable; the real saving still depends on the previous price and the final terms.
The date follows US Thanksgiving
Thanksgiving is the fourth Thursday of November and Black Friday is the next day.
The name spread from Philadelphia
Police used the phrase for heavy post-Thanksgiving crowds and traffic before retailers adopted it.
Online offers now start early
Many promotions run for a week or longer and continue towards Cyber Monday.
Check price history and returns
A large percentage label is less useful than the real previous price, warranty, delivery and return policy.
Plan without the rush
Planning for Black Friday
1
A month or more ahead
Set a realistic budget and note the bookings or purchases needed for Black Friday.
2
A couple of weeks ahead
Confirm travel, deliveries and plans with the people involved.
3
In the final days
Keep only essential tasks and leave room to enjoy the occasion.
Frequently asked
Black Friday: questions and answers
Not necessarily; it can be the fifth Friday, so the reliable rule is the day after the fourth Thursday.
Yes, UK retailers generally follow the same international date.
Yes, the date is calculated from the calendar every year.
It uses the local time zone configured on your device and shows it alongside the result.
Yes. The next valid date is calculated automatically, so the same page continues to work in future years.
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